Saturday, March 23, 2013

The medium and the message

For a long time I have been thinking about alerts and warnings, and the problems associated with their use in severe weather, winter storms, homeland security, and so on. These are well documented - the fact that there is not a specific action associated with warnings, their meaning is occluded, people ignore them because of too many false alarms, confuse watches, warnings, and advisories, and so on.

I think the basic problem is that a status (warning, watch, alert, orange, red, advisory, whatever) is not a message - it is a medium. It is a vehicle to deliver information, versus the information itself. So our focus should be on getting the information to people, rather than getting the vehicle to people. A "winter storm warning" or a "tornado warning" has very little information content; the fact that there could be 9 inches of snow between 9am and 3pm, or that there is a tornado on the ground just entering the west of the county is information. We spend a lot of time trying to persuade people to respond in certain ways to the vehicles - "when there is a tornado warning, take cover!" rather than trying to persuade them to respond in certain ways to particular kinds of information - "if you get information that there is a tornado on the ground, heading your way..."

The reason I think this is important now is social media. With social media, we have the capacity to choose to deliver formal vehicles, or actual information. I believe actual information, presented informally, is usually more - well, informative. Compare the following tweets:
A tornado warning has been issued for Boobah County! Take Cover Now!
A winter storm watch is in effect for Foo County!
Spotters have reported tornado 25 miles west of Nowheresville, moving east - take cover now if in path!
We could get hit by a late snowstorm tomorrow - up to 12 inches starting around noon, lasting till 7pm. Still lots of uncertainty in prediction though.
See what I mean? So a warning, alert, advisory, or whatever, is a trigger to put some information out on Twitter or Facebook or by text message - but think about putting out the actual information, rather than simply transmitting the trigger.

5 comments:

  1. This comment has been removed by a blog administrator.

    ReplyDelete
  2. all of us need to know about tornado and hazards as a useful information and to protect ourselves and to be in a safe place
    For the purposes of prevention...and i thank you about this useful article
    earthquake hazards|volcano

    ReplyDelete
  3. My rather long internet look up has at the end of the day been compensated with pleasant insight to talk about with my family and friends.
    iosh course in chennai

    ReplyDelete
  4. I and my friends were going through the nice, helpful tips from the blog then the sudden came up with an awful suspicion I never expressed respect to the website owner for those secrets.
    nebosh course in chennai

    ReplyDelete